Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, youll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
- File NameMy-Life-in-Advertising-and-Scientific-Advertising-(Advertising-Age-Classics-Library).epub
- Original TitleMy Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
- CreatorClaude C. Hopkins
- File Size2 MB