Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes by Pamela Danziger - Free eBooks Download

Posted by  on 03.08.2017

In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury experience Danzigers research has determined consumers want. New luxury taps into a recent con

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